Ok. Everyone knows that weddings come with lots of parts and pieces. Kinda like babies. Actually, a lot more like babies than I thought. Lots of prep, lots of stress and confusion, lots of magical moments, lots of insane moments, so much love, so many memories.
One of the many parts and pieces that goes into a wedding is the invitation. Really, it is the first taste you, the guest, receive of what that day will hold. It comes way in advance, in a perfect envelope full of promise. You open it up eagerly, perhaps anticipating who it’s from, or perhaps it is brand new news to you! Either way, the first instance you lay eyes on that fine piece of print, you should be able to :
1. Read it clearly,
2. Take in the imagery easily (if any),
3. Immediately “get” the tone and feel the couple is trying to convey on their wedding day.
This could be your first interaction from the couple as a couple. Their wedding is a portrayal of who they are as a couple, a team, a partnership. And the invitation is like the sampler for what is to come.
You can see why a lot of work might go into making one’s invitation just right. Perfect in fact. Whether it goes up on the mantle or on the fridge or in a scrapbook, it is the first piece of the wedding that your guests get to keep and cherish. You’ve got to make your invitation matter. You’ve got to make your invitation last. You’ve got to make your invitation mean something.
I have the honour of working with some of my photography clients to design their invitation for their upcoming wedding early in the fall. I love the colour they’ve chosen: “sangria”, as they’ve put it. I think it is the epitome of class and modernity, and just plain pretty. Here is a wee little hint at what we are working on.